Leading women's outerwear brands in Italy 2018, by sales revenues

In 2018, Prada was the leading fashion brand for women's outerwear in Italy in terms of sales revenue. According to the data provided by Competitive Data, with sales revenues of over three billion euros, Prada outperformed Armani, which registered approximately 2.1 billion euros. Moreover, Prada also represents the most sought fashion for menswear in Italy.

Prada Group

The Italian fashion group is active in the manufacturing and distribution of luxury goods such as leather goods, clothing and accessories, as well as footwear. Leather goods were the product category that generated the highest net sales. When looking at the geography of Prada’s sales, it can be seen that Europe was the largest market for the company. In fact, net sales in the Old Continent reached a value of approximately 1.2 billion euros in 2018.

 High valuable brands

In 2019, among the brands controlled by the Italian fashion company Prada Group, the brand Prada originated approximately 2.6 billion euros worth of sales worldwide. Miu Miu was the second most profitable brand among those controlled by Prada Group, with global net sales amounting to 450 million euros. In total, the net sales of Prada Group reached a value of over three billion euros.